Sweet Awareness: Signature’s Innovative Approach to Deaf Communication Education
This case study, based on a Newcastle Magazine article, highlights the unique initiative taken by Signature, the UK’s leading qualification body for deaf communication and British Sign Language (BSL). Signature’s creative approach involved winning custom-wrapped Tony Chocolonely chocolate bars in a competition run by digital print platform WTTB. These bars, featuring deaf awareness tips, were used as an engaging and delicious tool to spread crucial information about effective communication with the deaf community.
Purpose of the piece
The article aims to showcase Signature’s inventive method of raising awareness about deaf communication. It emphasises Signature’s commitment to educating the public in an engaging way and highlights their collaboration with WTTB and Tony Chocolonely to promote this cause. The initiative reflects Signature’s long-standing dedication to promoting BSL and deaf awareness in the UK.
Published by newcastlemagazine.com on 15th August 2023. Read the published piece.