Privacy Policy

Firefly Magazines collects and processes personal and business information to deliver community-focused news and enhance marketing and advertising services for both readers and businesses. The data we collect includes:

1. Personal Information: Such as names, email addresses, and contact details submitted via newsletter sign-ups, content submissions, or general inquiries.
2. Business Information: Contact details of businesses and organisations, which may include personal data such as names of business owners, used for outreach, advertising, and service offerings.
3. Marketing and Communications: Data collected to target businesses, inform individuals and organisations of new stories, services, and advertising opportunities.
4. Tracking and Analytics Data: Collected through cookies and similar technologies to analyse website usage, email performance, and user engagement for marketing optimization.

HOW WE USE YOUR INFORMATION

We use your data to provide better news services, targeted marketing, and business outreach while complying with legal requirements. Specifically, your data may be used for the following purposes:

1. Community News and Storytelling: To gather and report news relevant to our audience and inform the public about new stories or updates via emails, social media, and other platforms.
2. Advertising and Marketing Services: To target businesses and provide them with information about Firefly New Media Ltd’s marketing and advertising services. This includes sending promotional emails and outreach communications about advertising opportunities across our various publications and platforms.
3. Marketing and Outreach to Businesses: We collect business information (which may include personal data) to reach out to local businesses, inform them about advertising opportunities, or engage with them for promotional collaborations. This includes both business-to-business (B2B) marketing and direct marketing to individuals at businesses.
4. Analytics and Tracking: We use cookies and similar technologies to analyse site performance, email engagement, and user behaviour. This allows us to improve our digital marketing, adjust content delivery, and offer tailored advertising options to businesses and readers.
5. Internal Operations: To manage internal systems for customer relationships, invoicing, communications, and marketing strategies.

LEGAL BASIS FOR PROCESSING

We process personal and business data under several lawful bases:

1. Consent: When you subscribe to our newsletters, submit content, or opt-in for advertising communications, you provide us with consent to use your data for those purposes.
2. Legitimate Interests: We have a legitimate interest in processing personal and business data to:
   • Improve our news services and digital marketing.
   • Inform businesses about advertising services and community initiatives.
   • Engage with the community to improve local news offerings.
   • Enhance user experience and website functionality through analytics and tracking.

   We ensure that our legitimate interests do not override your rights or freedoms under data protection laws.

3. Contract Performance: We process data to fulfil agreements, such as delivering advertising services or responding to business inquiries.
4. Legal Obligations: We may need to process or share your data to comply with legal obligations, such as tax, audit, or law enforcement requirements.

HOW WE SHARE YOUR DATA

We may share your personal and business data with third parties, but only under strict conditions:

• Marketing and Advertising Partners: We may share data with trusted partners who assist in providing advertising services or performing analytics. All partners are bound by strict confidentiality agreements and must comply with data protection laws.
• Service Providers: To facilitate our operations, such as payment processors, email services, or analytics platforms, under contracts that ensure data protection.
• Compliance with Law: We may share data when required by law or to protect Firefly New Media Ltd’s legal rights (e.g., responding to legal processes or investigations by government authorities).

YOUR RIGHTS UNDER UK GDPR

Under the UK GDPR, you have the following rights with regard to your personal data:

• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: You have the right to request corrections to any inaccurate or incomplete data.
• Right to Erasure: You can request the deletion of your data where it is no longer necessary for the purposes for which it was collected.
• Right to Restrict Processing: You can ask us to limit how we use your data, particularly if you believe it is inaccurate or being processed unlawfully.
• Right to Object to Processing: You can object to the processing of your data for direct marketing purposes.
• Right to Data Portability: In certain circumstances, you can request to receive your data in a commonly used electronic format.

To exercise any of these rights, please contact us at sales@fireflynewmedia.com.

DATA RETENTION

We retain personal and business data only for as long as necessary to fulfil the purposes for which it was collected. This may include retaining data for legal, accounting, or reporting requirements, or for future marketing or advertising purposes.

If you wish to have your data removed, we will comply with your request in line with our legal obligations.

DATA SECURITY

We use a combination of physical, technical, and administrative safeguards to ensure the protection of your personal data. This includes data encryption, secure servers, access control measures, and regular security audits.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies, pixels, and other tracking technologies for the following purposes:

• Analytics and Performance: To measure and improve the performance of our website and marketing campaigns.
• Marketing and Retargeting: To tailor our advertising efforts and ensure you receive relevant content.

You can control the use of cookies through your browser settings, though disabling certain cookies may affect your experience on our website.

Cookies and Tracking Technologies

Firefly Magazines uses cookies and similar tracking technologies to improve user experience, analyse site usage, and manage content delivery across our websites. Below is a detailed list of the cookies we use, along with their purpose and duration:

Performance Cookies:

• poptin_old_user: Identifies returning users to enhance the performance of the website. Duration: 2 days.
• poptin_user_id: Provides a unique visitor ID to track user interactions. Duration: 1 year.
• poptin_session: Saves the Poptin session to maintain display settings. Duration: 1 hour.

Analytics Cookies:

• ga, _ga*: Installed by Google Analytics to calculate visitor, session, and campaign data, and track site usage. These cookies store information anonymously and assign a randomly generated number to recognize unique visitors. Duration: 1 year, 1 month, and 4 days.
• _gid: Used by Google Analytics to store and aggregate information on how visitors use the website, including the number of visitors, their source, and pages visited. Duration: 1 day.
• _gat_UA-*, gat_gtag_UA: These cookies are used by Google Analytics to throttle request rate and track user behaviour. Duration: 1 minute.
• _gcl_au: Set by Google Tag Manager to assess the efficiency of advertising. Duration: 3 months.

Advertisement Cookies:

• poptin_c_visitor: Determines which ads should be shown to the visitor, ensuring ads are not overly repetitive. Duration: 1 month.

Necessary Cookies:

• rc::a, rc::c: Set by Google reCAPTCHA to identify bots and protect the website from malicious spam attacks. Duration: Persistent for rc::a and session for rc::c.
• XSRF-TOKEN, laravel_session: Enhance browsing security by preventing cross-site request forgery and identifying a session instance for a user. Duration: 10 minutes.

Other Cookies:

• poptin_previous_url, poptin_client_id, poptin_origin_landing_page, poptin_every_visit_session, poptin_new_user: These cookies are set by Poptin for various functionalities related to session management and user identification. Duration: Session for most; 2 minutes for poptin_previous_url.

CHANGES TO THIS NOTICE

We reserve the right to update this Privacy Policy to reflect changes in our practices or in response to legal and regulatory requirements. Any updates will be posted on this page, and where appropriate, we will notify you directly.

CONTACT INFORMATION

For any questions regarding this Privacy Policy, the use of your personal data, or if you wish to exercise your rights, please contact us at:
Firefly New Media Ltd
3 John Street, Consett, DH8 5LA
Email: sales@fireflynewmedia.com
Website: fireflymagazines.com