Blog
News, updates, and stories from the Firefly Magazines network of local publications across the UK, Poland, and Ireland.
- Print is not dead in local, it just changed job
We still put ink on paper every month. Not out of nostalgia, but because in a town it does something digital cannot.
- What an editorial review actually checks
Every submission is read by a person before it publishes. Here is what they are looking for, and the things that most often send a piece back.
- Local advertising is not a smaller version of national advertising
The metrics that matter in a town of forty thousand are not the metrics an agency dashboard is built to show.
- How to write a press release a local editor will actually use
Most releases are written for the client, not the reader. A few small changes make the difference between publication and the bin.
- Why we do not sell links
It is the most common request we get and the easiest money we turn down. Here is the reasoning.
- What makes a local story worth publishing
The five questions our editors ask before a submission is accepted, and why most rejected pieces fail on the first one.
- Firefly Magazines is now publishing in Poland
Poznań, Kraków, Wrocław, Warsaw and Gdańsk are live, with editors on the ground. Here is why we went there first.
- Every magazine in the network, on one map
We put all 170+ titles on a single searchable map, because the honest answer to 'do you cover my area?' should take one second, not an email.
- Glasgow needs more good news, and so does everywhere else
Local reporting has spent a decade optimising for outrage. We built a network of 170+ magazines on the opposite bet: that people want to read good things about the place they live.