Firefly now publishes in Poland. Poznań, Kraków, Wrocław, Warsaw and Gdańsk are live, edited locally, and they sit inside the same network as our UK and Ireland titles. They publish in English today, with Polish-language editions to follow.
Why Poland
The same gap exists there as here. Strong civic life, real community organisations, local business doing interesting things, and very little coverage that treats any of it as news. The model did not need changing, only translating.
What did need care was doing it properly rather than treating Poland as an export market for UK content. The Polish titles have their own editors, their own reply-to address and their own editorial judgement about what matters locally. A story that lands in Consett does not automatically land in Poznań, and pretending otherwise would have produced exactly the thin, generic content we tell contributors not to send us.
On language
The titles publish in English for now. Polish-language editions are the next step, and we would rather ship them properly, edited by Polish speakers, than run our existing copy through a translator and call it a local title.
One network, local titles
Readers get a title that belongs to their city. Contributors and partners get a network that now spans the UK, Poland and Ireland. You can see the whole thing on our magazines map.
More Polish cities are coming. If you work with a business, charity or public body in Poland and have something worth publishing, we would like to hear from you.