Terms and Conditions for Firefly Magazines

Effective Date: 1 August 2024

❤️ Firefly lovingly publishes positive local content in the UK.


Firefly Magazines is the local news brand of Firefly New Media Ltd.
All rights reserved.


Company Number: 15716066

These Terms and Conditions govern content submissions to Firefly Magazines, operated by Firefly New Media Ltd (“Firefly,” “we,” “us,” or “our”), a company registered in England and Wales with its principal offices at Derwentside Business Centre, Consett Business Park, Consett, UK, DH8 6BP. By submitting content or using the Website, you agree to abide by these terms.

For questions, please contact us at sales@fireflynewmedia.com.


1. Acceptance and Use of Terms

By submitting content, you confirm that:

  • You have read, understood, and agree to these Terms, our Privacy Policy, and other policies.
  • You have the right to submit content and permit us to use it as described.

Firefly reserves the right to modify these Terms at any time. Continued submission or use of the Website implies acceptance of any changes.

2. License to Use Submitted Content

By submitting content (text, images, videos, links, or other materials), you grant Firefly a non-exclusive, royalty-free, perpetual, irrevocable, worldwide license to:

  • Use, reproduce, modify, adapt, publish, and publicly display your content across Firefly platforms.
  • Create derivative works for promotional, editorial, or commercial purposes.

You confirm that:

  • You own or have full rights to the content, including permission from third parties if required.
  • The content does not infringe on any third-party rights, including intellectual property, privacy, or proprietary rights.
  • You waive moral rights to be identified as the author of the content.

3. Content Guidelines

To support our mission of positive local content, please ensure all submissions adhere to these guidelines:

  • Positive and Constructive Focus: Firefly promotes uplifting, informative, and community-oriented stories.
  • Language and Presentation: Write in British English, ensuring clarity and grammatical accuracy. Proofread all submissions.
  • Originality and Attribution: All content should be unique and pass duplicate checks. Attribution is required for references or quotations.
  • Multimedia Standards: Include at least one image or video with proper credits. Use copyright-free or licensed media.
  • Thoughtful Linking: You may include 1-3 links to reputable sources. Avoid linking to content related to violence, explicit material, or gambling.

4. Best Practices for News Content

  • Transparency and Accountability: Each article should include the author’s name and a dateline for accuracy and reader trust.
  • Balance with Advertising: Advertisements should not overshadow content. Sponsored content must be clearly labelled.

5. Affiliate Links and Sponsored Content

Firefly may include affiliate links or sponsored content to support editorial efforts. Affiliate links allow Firefly to earn commissions on sales generated through these links, while sponsored content and ads may also generate revenue for Firefly New Media LTD.

“Content on Firefly Magazines may include links or references to products; any sponsored or affiliate associations support our editorial efforts.”

Affiliate links are included based on relevance, and Firefly aims to maintain editorial independence for product selection, without endorsement

6. Prohibited Practices and Content

To maintain a safe, positive environment, Firefly prohibits certain behaviours and content types:

Unacceptable Practices

  • Harassment and Cyberbullying: Content that harasses, bullies, or intimidates others is not allowed.
  • Deceptive Behavior: Misleading, impersonating, or malicious actions are prohibited.
  • Spam and Malware: Submissions containing spam or harmful software are strictly forbidden.

Prohibited Content

The following content types are not permitted:

  • Personal and Confidential Information: Avoid sharing sensitive or private information without consent.
  • Copyright Compliance: Unauthorized use of copyrighted material will result in removal.
  • Restricted Content Types:
    • Sexually Explicit Material: Including nudity or graphic sexual content.
    • Graphically Violent Content: Content intended to shock, offend, or glorify harm.
    • Hate Speech and Discrimination: Content promoting hate or discrimination.
    • Illegal or Dangerous Activities: Content endorsing unlawful or harmful activities.
    • Unmarked Sponsored Content: Sponsored content must be labelled to distinguish it from editorial content.
    • Topics Involving Sports Betting, Gambling, or Cryptocurrency: Firefly does not permit content focused on gambling, investment schemes, or cryptocurrency.

7. Links to Third-Party Websites

The Website may contain links to third-party websites. Firefly is not responsible for the availability, content, or security of these sites. We do not endorse or assume liability for third-party sites. Exercise caution when interacting with linked content.

8. Limitation of Liability

To the fullest extent permitted under UK law, Firefly disclaims liability for any damages, losses, or issues arising from:

  • User-submitted content, including links to third-party content.
  • Errors or inaccuracies within user-submitted content.
  • Technical issues resulting in interruptions, viruses, or harmful components on the Website.

Firefly provides content on an “as is” basis without warranties of uninterrupted access, and we are not liable for any direct, indirect, incidental, or consequential damages arising from your use of the Website.

9. Indemnification

You agree to indemnify and hold Firefly, its employees, directors, and affiliates harmless from all claims, damages, or expenses (including legal fees) resulting from:

  • Breach of these Terms.
  • Third-party claims that your content infringes on their rights.
  • Use of the Website that violates applicable law.

10. Intellectual Property and Use Restrictions

The content on the Website, including text, graphics, logos, and images, is owned or licensed by Firefly and protected under copyright and trademark laws. Unauthorized reproduction, modification, or distribution is prohibited.

Any links to the Website must be fair, legal, and not harm Firefly’s reputation. You may not establish a link that suggests endorsement without our permission.

11. Data Protection

Firefly processes personal data in compliance with UK GDPR and the Data Protection Act 2018. Please review our Privacy Policy for details on data collection, use, and protection.

12. Changes to the Website and Terms

Firefly reserves the right to modify, suspend, or discontinue any part of the Website or these Terms at any time. Continued use of the Website implies acceptance of updated terms.

13. Governing Law and Jurisdiction

These Terms and your use of the Website are governed by the laws of England and Wales. You agree to submit to the exclusive jurisdiction of the English courts.


By following these Submission Terms and Conditions, you help maintain Firefly’s commitment to safe, positive, and community-focused content. Thank you for contributing to our community!

Contact Information

For any inquiries or concerns regarding our terms and conditions, please contact us at:

Firefly New Media Ltd
3 John Street, Consett, DH8 5LA
Email: sales@fireflynewmedia.com